Korean Winter Olympics Bid Team

Accent Softening client

Korean Olympic Bid Team

When we were invited to pitch to teach the Korean Olympic Bid team it was a pretty big deal. After a lengthy selection process they chose us and I was flown out to Korea where the team and I set to work. As well as working with the team, I was also doing private coaching with the chairman who was one of the most successful business men of Korea. Our work started with accent softening and quickly went to deeper work on effective communication and authenticity. I tailored exercises to support him to find and share his emotion around the bid, and to let down the mask to connect with the panel. And it worked, they won the bid!

“Emma Serlin taught us how to breathe life into our speech by using our eyes, facial expressions and gestures. I believe Emma was most effective in helping us to ‘connect’ with our speech. This allowed us to deliver a more expressive and persuasive presentation to the International Olympic Committee, and ultimately, to win the right to host the 2018 Olympic and Paralympic Winter Games. Thank you Emma once again, for your invaluable work with our team.”

Theresa Rah, Communications Director of PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee