What personal data we collect and why we collect it
Information you provide us
As you could reasonably expect, a lot of the data we collect is information you actively give us. For example, when you fill in a form or a comment on our website or register with us, you supply us with information about you. This might include your name, email address and phone number.
Information we collect from you
We collect other technical information to help us improve the website and give you the best experience possible while on it. This might include the pages you’ve visited and how long you stay on each page. We also collect information to help with spam detection. This includes your IP address and browser agent string (we did say it was technical, didn’t we?).
If you fill in a comment form, an anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
We may store personal data on our databases, but we don’t collect anything that’s unnecessary or irrelevant, such as your favourite colour or your pet’s name (so don’t worry if it’s an unusual one).
We use Hotjar in order to better understand our users’ needs and to optimise our service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s Support Site.