Our Coaches – Sam Ferree

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Sam Ferree

Principal Coach

I’ve always been intrigued by the power of the spoken voice. From an early age, I was aware that how people sounded, impacted how they were received. My communication journey began in the studio as a voice over artist. I learned how to use my voice to impact my target audience. This experience lit a spark within me and I started studying voice, receiving a Voice Studies MA in 2006. 

Since 2005 I have been coaching and training voice and presentation skills around the world, in a wide range of industries from banking and fintech to fashion; working with IT directors, engineers and entrepreneurs. This has extended my capabilities to also coach “what” you say as well as “how” you say it. 

I have been a coach with LSW since 2018, and continue to be impressed by how this unique methodology connects to the heart of how to communicate effectively. I feel incredibly privileged to work with our diverse cohort of clients, (from whom I learn so much) to unlock their potential, achieve their goals and enable them to communicate as their true, authentic selves.

I cannot thank you enough for your help, guidance and counsel over recent weeks, it’s been invaluable. I’m not saying you have turned me into a lion in public speaking terms, but you started with a mouse, and I’m now at leopard level! That’s 100% down to you. You are absolutely top of your game, it was an absolute pleasure to work with you.

Tim W - Jul 2021

The accent reduction course under the expert guidance of Sam Ferree was an incredible journey. She was able to adapt her teaching and coaching to my actual skills and needs, and I felt improvement after each session. She has also significantly increased my awareness of the progress made and of the areas that still needed improvement.

Ramona S - May 2021

Working with Sam has been an absolute pleasure! She is patient, very clear in the explanations and very sharp at getting to the bottom the issues. Today it was our last session and we checked the progress made since my first lesson back in March: I was just stunned with the huge difference. Thanks, Sam. You are truly the best!

Virginia A - Oct 2020

I took lessons at the London Speech Workshop to soften my accent and work on my intonation as a journalist and event moderator with German as my mother tongue. My coach Sam has been extraordinary and absolutely transformative! Towards the middle of the course I could hardly recognise my own voice anymore. Her techniques and training skills greatly helped me with elocution, intonation and learning non-rhotic sounds. I can definitely recommend this school to future students from any professional and linguistic backgrounds!

Martina F - Jan 2021

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