Our Coaches – Sam Ferree

All our coaches are voice professionals with years of experience both in voice, communication and teaching and training. They are handpicked after an extensive interview process, for their ear, their  expertise, their warmth and that special je ne sais quoi! Every one of our coaches has gone through extensive training in The Serlin Method™ in addition to their own training.

Sam Ferree

Principal Coach

I’ve always been intrigued by the power of the spoken voice. From an early age, I was aware that how people sounded, impacted how they were received. My communication journey began in the studio as a voice over artist. I learned how to use my voice to impact my target audience. This experience lit a spark within me and I started studying voice, receiving a Voice Studies MA in 2006. 

For the past 17 years I have been coaching and training voice and presentation skills around the world, in a wide range of industries from banking and fintech to fashion; working with IT directors, engineers and entrepreneurs. This has extended my capabilities to also coach “what” you say as well as “how” you say it. 

I have been a coach with LSW for two and a half years, and continue to be impressed by how this unique methodology connects to the heart of how to communicate effectively. I feel incredibly privileged to work with our diverse cohort of clients, (from whom I learn so much) to unlock their potential, achieve their goals and enable them to communicate as their true, authentic selves.


All London Speech Workshop Courses start with a Consultation – a one-hour session with one of our expert coaches where they work to identify your communication challenges, and set out on the journey to reaching your goals. It’s an opportunity for you to get a taste of how we work, and for us to make a ‘map’ of your communication strengths and areas where we can help you develop.
Principal coach £195 / Senior coach £145

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Are you ready to start your journey with us? If you know which course you are after, then it is simple. You can book your taster through our website today, and get started being the best communicator you can be.
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Call us on 020 3137 6323