Our Coaches – Sam Ferree
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Sam Ferree
Principal Coach
From an early age, I was aware that how people sounded, impacted how they were received. My communication journey began in the studio as a voice over artist. I learned how to use my voice to impact my target audience. This has extended my capabilities to also coach “what” you say as well as “how” you say it. I feel incredibly privileged to work with a diverse cohort of clients, (from whom I learn so much) to unlock their potential, achieve their goals and enable them to communicate as their true, authentic selves.
Since 2005 I have been coaching and training voice and presentation skills around the world, in a wide range of industries from banking and fintech to fashion; working with IT directors, engineers and entrepreneurs. I started studying voice, receiving a Voice Studies MA in 2006. I have been a coach with LSW since 2018, and continue to be impressed by how this unique methodology connects to the heart of how to communicate effectively.