Head Coach

Sam Ferree


Tuesday – Remote
Wednesday – Victoria
Thursday – Remote
Friday – Mayfair / Remote
Saturday – Mayfair / Remote

Introducing Sam – Our Head Coach

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About Sam

It is an immense privilege and joy to enable my clients to be the best communicators they can be. I coach with care, rigour and respect, always with the client in mind. I have 18 years of experience, coaching in many different countries, sectors and levels of experience. I’ve worked internationally on Leadership development programmes, presentation workshops and my goal is always to guide clients to speak with authenticity, effectiveness and clarity.

I am also a voice-over artist and have an MA in Voice Studies. I believe the voice is a beautiful, practical and powerful instrument that we can all learn to play to be truly effective.

LSW truly cares for their clients and their staff. We have a great team working together to make the experience meaningful and successful for everyone. There is a magic in the Serlin Method that enables change to take place. The tools are simple but extremely effective. Seeing this magic change lives really makes the job very special.

Customer Feedback

Google rating score 4.9 out of 5, based on 109 Reviews

"Very happy with the course content, the course material and especially my tutor - thank you Sam for your patience, kindness and motivation. "



"My coach Sam has been extraordinary and absolutely transformative! Towards the middle of the course I could hardly recognise my own voice anymore. "



"I did a 10-week effective communication course with Sam and had an excellent experience. Sam has raised the bar in what I expect out of a coach. "



"Working with Sam has been an absolute pleasure! She is patient, very clear in the explanations and very sharp at getting to the bottom the issues."

Virginia A


"I really enjoy the meetings with my teacher Sam. She is very energetic, positive, professional and helped me a lot with my struggle with English. Thank you SAM! "

Kinga K


"She was always professional and expended a tremendous amount of effort to help me improve. I highly recommend Sam and the London Speech Workshop!"



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